Privacy Policy

This Privacy Policy explains how S. Rays, Inc., doing business as Shady Rays, together with its subsidiaries and affiliated companies, collects, uses, stores, and shares personal information when individuals interact with our brand. This includes interactions through our websites, mobile applications, retail stores, customer service channels, products, and any related services. The policy applies to all visitors, customers, and users who engage with us online, in person, or through third-party platforms connected to our business.

We may collect a range of personal information depending on how users interact with us. This can include identifying details such as names, email addresses, phone numbers, billing and shipping addresses, and account credentials. We also collect technical data from devices, including IP addresses, browser type, mobile identifiers, and information gathered through cookies, pixels, and other tracking technologies. In addition, we may receive information about user behavior on our website, such as pages viewed, products browsed, and interactions with advertisements. Transactional data related to purchases, store visits, and customer support interactions may also be collected. In some cases, we may record customer service calls or use in-store security systems that capture visual information. Analytical data and inferred insights based on user activity may also be generated to help improve services.

Information is obtained in several ways. Some data is provided directly by users when they make purchases, create accounts, submit inquiries, or participate in promotions. Other information is collected automatically through digital tracking tools used on our websites and applications. We may also receive data from physical store environments, social media interactions involving our brand, and external partners such as analytics providers, payment processors, and marketing or advertising networks.

The information collected is used for multiple business purposes. These include processing and fulfilling orders, managing payments, providing customer support, communicating with users about transactions or inquiries, and delivering updates or promotional messages when appropriate. We also use data to improve website functionality, personalize user experiences, conduct research and analysis, enhance product development, and maintain operational efficiency. Additionally, information may be used to detect and prevent fraud, ensure system security, comply with legal obligations, and support internal recordkeeping and business administration.

We may share personal data under certain circumstances. This can include sharing with affiliated companies within our corporate structure, with service providers who assist in operating our business, with advertising and marketing partners, or with social media platforms when users interact with integrated features. Information may also be disclosed during corporate transactions such as mergers, acquisitions, or asset transfers. In certain situations, disclosure may be required by law or necessary to protect legal rights, safety, or property.

Our online store infrastructure is supported by Shopify Inc., which helps process and securely store customer information, including payment-related data, in accordance with industry security practices. We take reasonable measures to safeguard personal data and retain it only for as long as necessary to fulfill the purposes described in this policy or to comply with legal requirements.

Users have various rights and choices regarding their personal information. These may include accessing or updating account details, requesting deletion of personal data, opting out of marketing communications, and managing cookie preferences through browser settings. We also support industry-standard opt-out tools provided by organizations such as the Digital Advertising Alliance, the Network Advertising Initiative, and similar services. In addition, we recognize Global Privacy Control signals as a valid method for expressing opt-out preferences, while noting that we do not respond to traditional Do Not Track browser signals.

Additional privacy rights may apply depending on the user’s location, including regions such as California, Texas, Nevada, Washington, Connecticut, and other jurisdictions outside the United States. These rights may include access to personal data, correction or deletion requests, limitations on data sharing, and the ability to opt out of targeted advertising or data sales where applicable. Certain protections may also apply to sensitive categories of information, including health-related data associated with prescription eyewear.

Our services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children in this age group. If we become aware that such data has been collected, we will take steps to delete it in accordance with applicable laws.

This Privacy Policy may be updated periodically to reflect changes in our practices, technologies, or legal obligations. Any revisions will be posted on our website with an updated effective date. Users are encouraged to review the policy regularly to stay informed. For questions, concerns, or to exercise privacy rights, users may contact us through the designated support channels provided by Shady Rays.